Privacy Policy
Privacy Policy and Platform Usage Policy
Last updated: 20/04/2024
Website: www.dpleadflow.com
Company: DP Lead Flow
Contact: support@dpleadflow.com
1. Introduction
DP Lead Flow provides a digital platform for WhatsApp communication, marketing and customer support management, including features such as campaigns, message sending, contact management, chatbots, automation, media messages, template management, reports and integration with the WhatsApp Business Platform/Cloud API.
By using our website or platform, the user agrees to this Privacy Policy and Platform Usage Policy. If the user does not agree, they should not use our services.
2. Data We Collect
We may collect the following types of data:
2.1 Account Data
This may include:
name;
email address;
phone number;
encrypted password;
company details;
country;
billing information;
selected plan or subscription.
2.2 Contact Data Imported by the User
When the user imports or adds contacts to the platform, we may process:
names;
phone numbers;
tags;
custom fields;
notes;
message history;
communication preferences;
opt-in/consent status.
2.3 Campaign and Message Data
We may process:
message content;
uploaded files such as images, videos, documents or audio files;
message templates;
delivery status;
contact replies;
campaign metrics;
technical logs;
sending errors.
2.4 Payment Data
We may collect or process data related to payments, subscriptions, invoices and transactions.
Payments may be processed by third-party payment providers, depending on the platform configuration.
We do not store full card details when payments are processed by external payment gateways.
3. How We Use the Data
We use the data to:
create and manage user accounts;
allow messages to be sent via WhatsApp;
manage campaigns, contacts and automation;
provide chatbots and automatic replies;
process payments and subscriptions;
provide technical support;
improve platform security;
generate reports and statistics;
comply with legal obligations;
prevent abuse, spam, fraud and misuse.
4. Use of the WhatsApp Business Platform
Our platform uses or integrates with the WhatsApp Business Platform/Cloud API to allow communication between businesses and customers.
The user is responsible for complying with WhatsApp policies, Meta policies and all applicable laws related to electronic communications, marketing, data protection and privacy.
5. Contact Consent — Mandatory Opt-In
The user declares and guarantees that they will only send messages to contacts who have given valid consent to receive communications via WhatsApp.
The user must not:
send messages to purchased lists;
scrape phone numbers;
import contacts without authorization;
send spam;
send misleading messages;
continue contacting people who requested removal;
hide the identity of the business;
use the platform for harassment, fraud or illegal activities.
DP Lead Flow may suspend or cancel accounts that violate this rule.
6. User Responsibility
The user is responsible for:
ensuring they have a legal basis to process their contacts’ data;
obtaining and keeping proof of consent;
respecting unsubscribe or opt-out requests;
keeping contact lists updated;
not sending prohibited content;
paying costs associated with the WhatsApp Cloud API, when applicable;
complying with data protection, marketing, telecommunications and e-commerce laws.
7. Prohibited Content
It is prohibited to use the platform to send, promote or facilitate:
spam;
phishing;
fraud;
malware;
misleading financial schemes;
illegal sexual content;
child exploitation;
hate speech;
threats or harassment;
illegal sale of regulated products or services;
criminal activities;
content that violates intellectual property rights;
messages that violate WhatsApp, Meta or applicable legal policies.
8. Approved Templates and Messages
Some messages, especially business-initiated messages sent outside the permitted customer service window, may require templates approved by WhatsApp/Meta.
The user is responsible for ensuring that submitted templates:
are truthful;
are not misleading;
match the approved category;
do not contain prohibited content;
do not violate WhatsApp policies.
9. Chatbots and Automation
The platform may allow automatic replies, customer support flows, bots and artificial intelligence integrations.
The user is responsible for:
configuring correct replies;
avoiding abusive or misleading messages;
informing customers when they are interacting with automation, when applicable;
ensuring the bot does not provide false, illegal or harmful information;
monitoring important conversations.
DP Lead Flow is not responsible for damages caused by incorrect configurations, poorly written automatic messages or misuse of external integrations.
10. Data Sharing With Third Parties
We may share data with third parties only when necessary to operate the platform, including:
Meta/WhatsApp;
hosting providers;
payment gateways;
email services;
analytics services;
support services;
security tools;
integrations activated by the user.
11. Data Security
We apply technical and organizational measures to protect data, including, where applicable:
encryption;
access control;
authentication;
backups;
monitoring;
activity logs;
permission restrictions;
protection against unauthorized access.
However, no system is 100% secure. The user must keep their credentials protected and immediately report any suspected unauthorized access.
12. Data Retention
We keep data only for as long as necessary to:
provide the services;
comply with legal obligations;
resolve disputes;
prevent fraud;
maintain tax and operational records;
comply with technical and security requirements.
The user may request deletion of their account or specific data, subject to legal or contractual obligations.
13. Rights of Data Subjects
Depending on applicable law, data subjects may have the right to:
access their data;
correct inaccurate data;
request deletion;
withdraw consent;
object to processing;
request data portability;
restrict processing;
file a complaint with a competent authority.
Requests should be sent to: info@dpleadflow.com
.
14. Cookies and Similar Technologies
Our website may use cookies to:
keep users logged in;
improve performance;
analyze traffic;
save preferences;
protect the platform;
measure conversions;
improve the user experience.
The user may manage cookies through their browser settings.
15. Subscriptions, Payments and Cancellations
Platform plans may be free, paid, prepaid or subscription-based.
By purchasing a paid plan, the user agrees to pay the amounts displayed at the time of purchase.
We may suspend or limit access in case of:
non-payment;
chargeback;
fraud;
violation of this policy;
violation of WhatsApp/Meta policies;
abusive use of the platform.
Cancellations do not automatically delete data, unless specifically requested or required by law.
16. Account Suspension and Termination
We may suspend or terminate accounts that:
send spam;
use lists without consent;
violate laws;
violate WhatsApp policies;
attempt to exploit vulnerabilities;
cause damage to the reputation or infrastructure of the platform;
use the platform for fraud or abuse.
We are not required to refund amounts paid when the account is suspended due to a serious violation of this policy.
17. Limitation of Liability
The platform is provided “as is” and “as available”.
We do not guarantee that:
all messages will be delivered;
WhatsApp will approve all templates;
the user’s WhatsApp account will never be blocked;
campaigns will generate specific business results;
external integrations will always be available.
DP Lead Flow is not responsible for blocks, suspensions, rejections, costs, penalties or losses caused by misuse, violation of Meta/WhatsApp policies or failures of third-party services.
18. Changes to This Policy
We may update this policy from time to time. The updated version will be published on this page with the new update date.
Continued use of the platform after changes means acceptance of the new version.
19. Contact
For questions about this policy, privacy, personal data or platform usage, contact:
DP Lead Flow
Website: www.dpleadflow.com
Support email: support@dpleadflow.com
General/privacy email: info@dpleadflow.com
Anti-Spam Policy
DP Lead Flow has zero tolerance for spam.
The user may only send messages to people who have clearly consented to receive communications from their business via WhatsApp.
It is prohibited to:
import purchased databases;
send bulk messages without consent;
use scraped phone numbers;
hide identity;
send false or misleading content;
ignore removal requests;
resend repetitive or abusive messages.
If we receive complaints, reports, excessive blocks or signs of abuse, we may suspend the account immediately.
Refund Policy
1. Digital Plans
Because we provide a digital SaaS service, payments for subscriptions, credits or activated plans may be non-refundable after the platform has been used.
2. Eligible Refund Cases
We may review refund requests when:
there was a duplicate charge;
the service was not activated;
there was a proven technical error on our side;
applicable law requires a refund.
3. Non-Eligible Refund Cases
Refunds are not available when:
the user violated this policy;
the WhatsApp account was blocked due to violation of Meta/WhatsApp policies;
templates were rejected by WhatsApp;
campaigns did not generate business results;
the user failed to configure the API correctly;
the plan was partially or fully used;
the user imported contacts without consent.
4. Refund Request
Requests must be sent to support@dpleadflow.com
with:
account name;
account email;
invoice number;
reason for the request;
evidence, when applicable.